132 pages
$49
Jeff Williams, nationally-known business startup coach, has designed this guide to present every street-smart business planning technique he has learned over 28 years running two successful businesses and guiding more than 300 new entrepreneurs to launch fun and rewarding businesses.
This guide is especially designed to guide the first-time entrepreneur who has a clear business idea but is perhaps less clear on all the important decisions you need to complete to start a business with a high chance of success.
The guide is organized into 8 planning modules, each presenting one or more key planning decisions which you complete by following step-by-step instructions.
For key marketing tasks, such as creating an attention-getting website, the guide presents clear instructions on how to perform the work yourself or how to select and contract with an expert service provider.
Planning Step 1 – create your marketing strategy
Write Marketing Plan -
Set your business goals for first year.
Describe problem you will solve and your superior solution.
Describe your desired customers.
Describe competitors
Create a selling message.
Planning Step 2 – create your business identity .
Select a business name
Select a business address
Obtain logo design
Obtain business cards .
Planning Step 3 – establish a web presence
Design & launch a business website
Write web content
Planning Step 4 – develop your selling plan
Set up your selling system
Develop networking plan
Set up e-mail marketing
Create publicity campaign
Design & write a selling brochure
Planning Step 5 – set up your customer service system
Develop customer service mission and plan
Planning Step 6 – organize your business legally
Select legal form
Register legal form .
Abide by regulations
Planning Step 7 – organize your business financially
Research expenses
Determine working capital needs .
Set pricing/fees
Set up recordkeeping system
Establish banking .
Complete financial projection and control cash
Review insurance coverage
Examine tax requirements and planning
Planning Step 8 – create an operations plan
Describe telecommunications plan
Examine personnel needs
Set up production & delivery system .
Office: 126 E. Wing Street, Suite 321 Arlington Heights, IL 60004
Call 847-305-4626
Email: [email protected]