Are You Over 50, Downsized
And Want To Be Your Own Boss?

Receive professional and affordable
step-by-step business start-up coaching


Hi, this is Jeff Williams, Chief Coach for Bizstarters.

When I was a thirty-two year-old corporate marketing manager, I was suddenly and unexpectedly downsized. So, I know from personal experience what you're feeling after being downsized from your corporate job.

If you're reading this page, you must be entertaining thoughts of trying your hand at runnng your own business as an alternative to continuing a frustrating replacement job search.

There are many exciting ways to find your entrepreneurial spot today - consulting, running a hobby business and selling through a webstore to name a few - but all have one essential ingredient in common...

You need a smart plan to turn a good idea into a very profitable business.

For the past twenty-one years, my Bizstarters coaches and I have been helping individuals just like you to create solid business plans.


Learn about how you can get award-winning
business start-up coaching at a very affordable price


Our business start-up clients normally pay us $3,500 and up for a program of one-on-one coaching.

But, I know from personal experience that you are watching your money very carefully right now.

So, I sat down with my team of Bizstarters coaches and asked them: "What can we do to get our business start-up coaching to as many downsized managers and executives as possible, at a price they can afford?"

Here's what we came up with...

We're creating special coaching groups made up of 50-plus folks who've been downsized and use the efficiency of coaching multiple people at one time to substantially lower your cost to receive top-notch business start-up coaching.

Plus, we've figured out a way to include several key business start-up services in the special low cost.

To learn more, read on...


1 Marketing Strategy & Action Plan Working Sessions

During these three, 90-minute marketing planning sessions, we will work in a group to complete
the following planning tasks:

Session 1 & 2: Your Marketing Strategy

  • Describe your marketing financials - your goals, selling price and profit per sale.

  • Describe the problem you will solve to earn your desired income.

  • Flesh out your specific solution to your identified problem.

  • Detail your competitive edge in providing this solution.

  • Describe your desired customers - what they want; how they buy; and where you can find groups of them.

Session 3: Your Marketing Action Plan

  • Select a business name and provide input on the appearance you would like. This information goes to our logo designer to create your business identity.

  • Select a legal form, business location and business phone number. This information is used to design and print your company's business cards.

  • Write your selling message and slogan, if desired.

  • Describe how you want to organize your company website.

  • Create headline for your website homepage.

  • Learn guidelines for creating content for each page of your company website.

2 The Ultimate Boomer Business Start-Up Planning Workbook.
This is a 222-page, spiral-bound Planning Workbook designed to put you on the fast track to business building success. You'll use detailed planning worksheets to describe each of the twenty-five planning decisions. You'll save hundreds (if not thousands) of dollars using more than 40 proven cost-saving tips. You'll have immediate access to the most useful online business tips and techniques.You'll follow step-by-step instructions on how to cost effectively use our team of business start-up service providers to complete your business identity, website presence, legal organization, selling literature and accounting system.



3 The Business Blueprint CD. Coordinated to the Ultimate Boomer Planning Workbook, the Business Blueprint CD helps you organize your business plan into a highly readable narrative that you're able to easily revise as you go along. The perfect communication solution for working with a partner and/or team as well as sharing with peers who may benefit from the information. It's also extremely useful for when you need to refer back to your original plan during those challenging times during your first year in business. Written in Word for Windows.

4 Group Coaching Sessions. Six, 60-minute phone coaching sessions, during which we will answer all of your business planning questions, teach you new management techniques and lead you to complete the 25 key business planning decisions presented in the Ultimate Boomer Business Start-Up Planning Workbook.

Note: Weekly phone coaching sessions are normally presented weekday mornings, Monday-Thursday, usually starting at 12 noon Eastern Standard Time (9 am Pacific Time). You will receive a complete program coaching schedule prior to your first coaching session.

5 Business Start-Up Essentials. We include several key marketing services to power up your marketing and selling efforts. The following services are included in your participation cost:

  • A professionally-designed business logo.
  • 500, full-color,high-gloss business cards.
  • A sales support website, up to 6 pages in length (e-commerce sites will require an additional cost.)

. Click here to read a Business Start-Up Case Study

Program Fee

$699 person


Please click in the box below to create a checkmark


I verify that I am currently downsized.

Your First Name:

Your Last Name:

Your Phone Number:

Your E-Mail:

Your Zipcode:

Please Describe Your Business Idea

You will benefit most from this program if you start with
a well-thought-out business concept.

Please use the boxes below to describe your business concept.
Click on the "Submit" button at the bottom of the form to send it to us for review.


1. Please describe your business concept,
e.g. is it a service company. a consulting firm, a webstore, etc?:

2. Successful businesses thrive by solving a problem.
Describe what problem you'll solve for your customers.

3. Describe the primary group of customers your business will serve:

4. Describe the geographical area your business will serve,
e.g. a single neighborhood, a whole metropolitan area, a region of the U.S., etc.:

5. Describe what you feel will be your competitive advantage:

6. Describe work experience you've had that relates
to your chosen businesss concept:

7. Describe any special training you've received that relates to
your chosen business concept, e.g. software training, sales training, etc.:

8. Estimate the dollar amount of a typical sale in
in your chosen business (enter dollar amount below):

9. Estimate the dollar amount of profit
you expect to make per selling transaction.
Enter the amount below.

10. Enter your desired first-year
personal income
Enter the amount below: