Join a friendly and supportive group
to launch your business quickly and affordably

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If you're ready to turn your good idea into a great business and would like to do it as quickly and affordably as possible, then our Ultimate Boomer Business Start-Up School is just what you're looking for.

We've carefully designed this business start-up program for first-time business owners, who are confident that their business idea fits a strong need, but who want some help successfully navigating all the start-up details.

By offering our coaching to you as the member of a small group, we're able to offer you tremendous savings on both your coaching and start-up services.

What the program features

1. A live, all-day marketing planning workshop.

You've found a great business idea that you think is perfectly suited to you - but here comes the real challenge: making it come alive - as a profitable business. The key to planning a profitable business is to start by focusing on the marketplace - what you will sell, to whom, at what price and in what way better than competition.

During the live marketing planing workshop, we lead you step-by-step to create a powerful and profitable marketing strategy.

2. 8 weeks of intensive, guided business start-up coaching.

3. The award-winning Ultimate Boomer Business Launch Workbook and Business Blueprint planning CD.

4. A series of phone business planning sessions, during which we use the latest in telephone technology to link each member of your planning group together in one friendly, learning community. Each session is digitally recorded to permit you to easily replay it.

5. Each planning session is facilitated by one of
our expert business start-up coaches, who presents
and discusses a group of planning decisions to guide you to complete a professional business launch for your new business. You also get the chance to share your experience and resources with your fellow Boomer entrepreneurs.

6. A complete business identity and web-based marketing system.

Enroll in our Next Ultimate Boomer Business Start-Up School

Read exactly what you will receive during the Ultimate Boomer Business Start-Up School.



Stage One
Live Marketing Planning Workshop

When you enroll in The Ultimate Boomer Business Start-Up School™ you start your business planning with a one-day live marketing planning session.

During this all-day planning group you will:

1. Create the essentials of a solid marketing strategy.

You use our 6-part Marketing Plan tool to:

  • Set your marketing objectives, both dollar and non-dollar goals.
  • Describe what you sell.
  • Describe your desired customer
  • Describe your competitive advantage.
  • Craft your selling message.
  • State what you want your prospects to do.

2. Set up your sales promotion and support plan.

During this segment of the planning workshop, you'll examine how to set up the following marketing support functions for your company:

  • Networking plan.
  • Web & e-mail marketing plan.
  • Customer service plan.
  • Sales support plan.

3. Complete three important organizational decisions.

These decisions include:

  • Select a legal name for your business.
  • Decide upon a legal business address for your business.
  • Choose a web name (domain name) for your company's website (may be the same as your legal business name).

4. Prepare to complete three key business set-up tasks.

These tasks include:

  • How to give needed input to a logo designer.
  • How to set up your web hosting account and register your domain name.
  • How to write content for your website.

Stage Two
Marketing Plan Critique

During the Live Marketing Planning Workshop, you'll receive a sample marketing plan. Working with the marketing planning exercises you
created during the workshop, you follow the marketing plan case study to complete a draft of your marketing plan.

Two weeks after the Marketing Planning Workshop, you submit your plan draft via
e-mail to your program coach.

He'll read over your draft plan, critique what you have written and send you his critique via
e-mail.

Stage Three
Start-Up Service Provider Work

Some of the organizational decisions you need to complete to assure your business's success are more effectively and quickly completed through the use of outside service providers.

These tasks serve as the heart of your web-based marketing system and in large part your new company will appear successful and professional to the degree that you use such expert talent.

The Start-Up Services Package includes:

1. A professional logo design that gives your business an unique identity (See Compass logo below).

2. A coordinated design for your business cards and printing of 500 full-color business cards.

3. A complete website-centered marketing system (see sample website homepage below)...


















The Website Marketing System includes:

Professional website design (non-ecommerce).
Professional copy editing.
Domain name registration.
Website hosting.
Search Engine Optimization (SEO).
Search Engine Submission.
Internet Directory Submission.
Google Maps Submission.
Ongoing SEO analysis.
Website statistics.
Toll-free phone # and tracking.


Stage Four
Telegroup Planning Sessions

Now that each member of the planning group has a solid marketing plan in place, your planning group will start a series of teleconferenced coaching sessions, guided by your group leader.

The teleconference sessions are:

Session 1: Organize Your Business
You will discuss any unfinished organizational tasks, such as setting up your business office and business support services, making sure that you are meeting all government regulations and selecting and registering a legal form.

Session 2: Your Financial Plan
You will prepare to make a series of financial management decisions, including: setting your pricing, opening a business bank account, estimating your operating expenses, projecting your profit and loss for the first year, installing accounting software, reviewing your insurance coverage and becoming informed about your tax obligations.

Session 3: Your Operations Plan
You will prepare to create an operations plan for your business, including: setting up your telecommunications, deciding upon personnel needs and establishing a production and delivery system for your product or service.

Planning Tools
How We Support Your Planning Work

Prior to your initial live planning session, you'll receive our Ultimate Boomer Planning Tools, shipped in a convenient carrying case.

These tools include:

  • The 167-page Business Start-Up Guide, which presents the twenty five planning decisions you'll complete during the Ultimate Boomer Business Start-Up School.
  • The Business Blueprint Planning CD. Coordinated to the Start-Up Guide, the CD contains a Word document that permits you to enter your planning decisions all in one place in a logical order.
  • The Planning Schedule details exactly what tasks and planning decisons you will be working with each week of the Start-Up School.

To help keep you moving forward each week, you'll receive a series of short e-mails throughout the Ultimate Boomer Business Start-Up School that direct you to do one of several actions:

  • Prepare for a phone coaching session.
  • Inform you of the day and time for a session with our support team to complete an organizational task, such as registering your domain name.
  • Connect you to one of our service providers, such as our group CPA, to prepare you to complete a legal or financial task.